WideFix

WideFix is a one-stop solution for app performance optimization assisting businesses in reaching the whole potential of their apps. WideFix offers outstanding results for enhancing app speed, scalability, and user experience with advanced technology and dedication to quality and innovation. 

Design

Energy

Website Design

Summary

Project overview

In today’s digital era, user experience plays a vital role in the success of websites and mobile applications. Poor performance, poor responsiveness, and slow loading times can have a major impact on conversion rates, user engagement, and eventually company success. As a performance-boosting app, WideFix planned to revamp its website design with the main focus of attracting new customers and increasing lead generation for its business. With a clear mindset, they approached the TechStack Digital expert team. In this case study we examine, by performing extensive analysis, how we were able to assist their business in reaching its full potential online and with an edge against their competitors by combining modern high-fidelity designs with industry expertise, for improving overall UI with proven strategies.

Summary

Problem statement

The challenge in redesigning their website was not only to retain the existing customers but also to attract and convert new website visitors. WideFix and their team were concerned about not getting the desired amount of leads and were also facing the issue of low user engagement with a high bounce rate. With slow loading time and dull user interface, they were drained with their old website design and wanted a fresh new look that actually resonated with their creative brand identity. So, they wanted to revamp their with better UI and UX design with a perfect blend of color tones that can captivate their visitor’s attention and can help in optimizing their revenue.

Main issues:

  • High bounce rate
  • Unattractive user interface
  • Low conversions
  • Musty website design

Solution

Action plan

Techstack Digital’s team focused on streamlining the website design and getting rid of any unnecessary elements that could be impacting performance issues. By employing a high-fidelity design that delivers the brand message and designing the whole UI to a new level, we were successfully able to address the critical issues that were affecting the website’s performance. To further improve the user experience on different devices, we implemented device-specific optimizations. We conducted performance testing to evaluate the efficacy of optimization efforts and highlight any areas to improve. Monitoring optimization progress and showing how optimization affects, were also the important indicators executed by our team. Our comprehensive and functional approach to revamping the website design and optimizing performance for lead generation splendidly delivered smooth and responsive user experiences with eye-pleasing user interfaces that satisfied their new and existing clients and produced significant revenues.

Color pallets

Primary

Primary

Primary colors for links and buttons

Composer / Primary / Default

#CEEF4D

Primary for links and buttons

primary-default

Composer / Primary / Hover

#CAF133

Primary on hover state

primary-hover

Composer / Primary / Pressed

#A8C926​

Primary on pressed state

primary-pressed

Composer / Primary / Disabled

#DCDCDC​

Primary on disabled state

primary-disabled

Composer / Primary / Default

#CEEF4D

Primary for links and buttons

primary-default

Composer / Primary / Hover

#CAF133

Primary on hover state

primary-hover

Composer / Primary / Pressed

#A8C926

Primary on pressed state

primary-pressed

Composer / Primary / Disabled

#DCDCDC

Primary on disabled state

primary-disabled

Typography

Header (Desktop)

Impact

The result

The app saw a significant impact on new leads with highly optimized design loading speed across a variety of devices. Customers now get a responsive and smooth experience, which boosts engagement. Our solution has let WideFix encourage clients to get a smooth and flawless website and app experience. 

  • Enhanced user experience
  • Long term sustainability
  • Competitive advantage
  • Positive user feedback

Innovate. Inspire. Evolve.

Let us help you in leading the innovative world of technology with our highly creative and cutting-edge solutions that will revolutionize your presence in the digital landscape. Elevate your business with us today and experience the power of boundless possibilities.