OphyCare was founded by a group of technology experts and healthcare professionals with the goal of removing the language gap between patients and healthcare providers in the US. Considering the growing demand for an efficient healthcare experience, OphyCare is an intuitive website that is designed to facilitate online consultation and appointment processes for non-English speaking patients in their native language.
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Previously known as Ez Health, the main goal of OphyCare was to redefine its brand identity and enhance the user experience. Having the potential to transform the way patients experience healthcare in the US, their innovative healthcare model was headed in the right direction with Techstack Digital’s Team. We conducted an extensive analysis of their platform to streamline their design approach and give a more efficient, accessible, and high-quality user-friendly experience for their patients.
In the US, people often face major challenges while seeking medical care due to language barriers, especially making it difficult for senior citizens to communicate their health issues efficiently. Even with technological advancements, many people still face difficulties when trying to make appointments and seek advice from healthcare experts. Ez Health, healthcare model due to its unattractive design and dull user interface, was facing a high bounce rate and low user engagement while following some more serious problems:
Our team started off the process by intelligently dividing it into simple steps that include understanding, defining, ideating, designing, and testing. We conducted stakeholder interviews to gain a deep understanding of their expectations and goals followed by a comprehensive competitive and comparative analysis of their competitors. Then to define certain designs and aspects and user personas, we gathered more information by conducting user interviews and a better understanding of their existing site map. We design multiple ideation processes that target their specific requirement for all possible solutions available while focusing on low-fidelity wireframing.
Moving on to the designing phase we put our emphasis on high-fidelity design while also integrating market research and analysis of demographics and certain healthcare requirements in various US regions, especially for the non-English speaking population. We incorporated the feature of multi-language options to allow patients of different backgrounds and mother tongues to avail various services in a hassle-free manner. In close collaboration with designers, we successfully revamped Ez Health website to OphyCare with a simple yet highly attractive user-friendly interface that includes advanced features like online medical care features, appointment scheduling, patient sign-up and verification, EMR, nearest pharmacy and medical provider, etc. Finally, the website went live after thorough testing and quality checks.
Ophy is derived from Online Physician
Ophiuchus: The Captivating Healer Of The Zodiac.
Asclepius was said to have incredible healing powers.
Care refers to the prevention, treatment, and management of illness and the preservation of physical and mental well-being through services offered by health professionals.
Infinite Support
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RGB 53 104 212
HSL 221 65 52
HEX #3568D4
RGB 62 123 250
HSL 221 95 61
HEX #3E7BFA
RGB 102 152 255
HSL 220 100 70
HEX #6698FF
RGB 53 104 212
HSL 221 65 52
HEX #3568D4
RGB 62 123 250
HSL 221 95 61
HEX #3E7BFA
RGB 102 152 255
HSL 220 100 70
HEX #6698FF
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