A leading real estate construction company, that aims to deliver high end and effective construction solutions to its clients. With a record of thousands of satisfied commercial and non commercial customers, their primary focus was to enhance the overall user engagement for their visitors while delivering the information they are looking for.
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Nova Construction, our client, has been recognised as a reliable partner for investors, sellers and buyers due to its exceptional reputation and dedication to satisfying customer needs. But even with its impressive record, they realized that in order to stay competitive, it had to adapt with the times and enhance its online presence. The main goal was to enhance user experience and increase engagement for Nova Construction. Techstack Digital conducted an extensive redesign analysis to update the website’s features, update its visual appearance and boost overall performance. This case study examines how our redesigned website intended to increase leads and improve Nova Construction’s online presence by utilizing user-centric animations, transforming technical content in a more appealing manner and giving them an edge over their competitors.
Our main concern was the delivery of the technical content in a way that differentiate Nova Construction in the real estate industry. Their existing website was outdated in terms of both design and user experience. It was challenging for their visitors to get the information they are seeking due to old design that lacks flexibility. Furthermore, with client’s demand of redesigning the website with advanced animation that complements their technical content while enhancing the user experience was a significant challenge.
Main concerns:
We started off our process by creating a mood board having the inspiration and references that redefines their overall website design. Keeping in mind their website’s user engagement traffic we worked on making it credible and strong in terms of carrying out heavy operations. We analyzed each aspect of the website’s performance including user behavior, traffic patterns, and conversion rates. We gathered suggestions on client needs and preferences through interviews. Also created wireframes and prototypes with the help of UX/UI designers, giving careful consideration to the user experience and simple navigation. Our focus was to incorporate hi-fidelity design with advanced animation that is optimized and responsive across a range of devices. We also examined and modified current content according to the design needs and ensured it’s accurate, informative and goes well with the animations. To get input on the functioning and user experience of the reconstructed website, we did usability testing with actual users. We did maintenance checks and enhanced the website’s performance over time by making constant improvements based on analytics data and user input.
Primary colors for links and buttons
Header (Desktop)
The website redesign project executed for Nova Construction was an enormous hit. The revamped website exceeded client expectations and set a new benchmark for excellence in the real estate industry by emphasizing user-centeric advanced animation design techniques and streamlining the overall experience.
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