Beauty E-commerce Website:

Shopping for quality skincare can be a true hurdle, but with Radiance Realm you can discover a range of products that are meticulously created to give you the skin of your dreams. With exclusive discounts, fast shipping, and 24/7 customer service, our dedicated experts are available to guarantee your satisfaction at every step. Shop now and elevate your skincare routine today.

Design

Energy

Website Design

Summary

Project overview

Radiance Realm is a leading online beauty e-commerce platform having a large selection of skincare and cosmetics. They set out to initiate an extensive revamping of their e-commerce infrastructure in order to better serve their clients and spur company expansion. It aimed to improve their website to offer a smooth and customized purchasing experience for its customers throughout the globe, acknowledging the quickly changing digital landscape and the growing need for online shopping experiences. This case study examines how Techstack Digital utilized its services to enhance user experience and boost its overall revenue.

Summary

Problem statement

Customers were faced with a major challenge in finding things that are suitable for their individual skin types and issues. The existing website design does not include effective categorization or filtering features that enable visitors to quickly search items appropriate for their specific skin needs, despite the wide range of skincare products that are offered. Customers end up with a time-consuming and tedious experience as a result of having to sort through several product listings without any advice or direction. The outdated user interface, which falls short of offering an innovative and user-friendly surfing experience, is one of the main problems. Poor user engagement and high bounce rates are the end results of the disorganized layout and lack of streamlined navigation choices, which eventually affect sales conversions and make it difficult to serve clients and expand its audience

Solution

Our solution:

In order to tackle the problem of searching for items customized for certain skin types and concerns in an effortless manner, we employed a number of different design practices. Firstly, we integrated advanced filtering options and search features plus quick skin analysis questionnaires to help customers narrow down their product searches according to their skin type, concerns, and preferred ingredients. We streamlined the navigation process of the Radiance Realm, by revamping the design of the whole website with a high-fidelity design that improved the overall user interface and experience, guiding visitors towards an easy checkout process.

  1. Complete Website revamp
  2. Easy Customisation integration
  3. Performance optimization
  4. Attractive user interface

Color pallets

Primary

Primary

Primary colors for links and buttons

Composer / Primary / Default

#CEEF4D

Primary for links and buttons

primary-default

Composer / Primary / Hover

#CAF133

Primary on hover state

primary-hover

Composer / Primary / Pressed

#A8C926​

Primary on pressed state

primary-pressed

Composer / Primary / Disabled

#DCDCDC​

Primary on disabled state

primary-disabled

Composer / Primary / Default

#CEEF4D

Primary for links and buttons

primary-default

Composer / Primary / Hover

#CAF133

Primary on hover state

primary-hover

Composer / Primary / Pressed

#A8C926

Primary on pressed state

primary-pressed

Composer / Primary / Disabled

#DCDCDC

Primary on disabled state

primary-disabled

Typography

Header (Desktop)

Impact

The result

The results for the Radiance Realm e-commerce website were encouraging and pointed to major gains in user experience and commercial success. We were pleased to resolve all the major issues Radiance Realm was facing and were extremely satisfied with the results.

  • User-engagement and satisfaction
  • Fast Browsing
  • Enhanced user experience
  • Elevated conversion rates
  • Client trust and connection.

Innovate. Inspire. Evolve.

Let us help you in leading the innovative world of technology with our highly creative and cutting-edge solutions that will revolutionize your presence in the digital landscape. Elevate your business with us today and experience the power of boundless possibilities.